15 Jul Promoting the Look: Merchandising and Marketing That Converts
You’ve selected the right styles, aligned your collections to your region, and built a strong product mix. Now it’s time to make sure all that effort pays off with strategic promotion. Whether you’re running a cozy brick-and-mortar shop or a thriving eCommerce site, the way you showcase and market your Wooded River products can make or break the sale.
In this final part of our series, we’re covering some real-world ways to merchandise and market your rustic bedding selection so it not only looks great—it sells great.
1. Merchandising that Inspires
Create Vignettes
Marketing rustic bedding can be loads of fun. Let your creative muscle flex and create amazing, self-contained vignettes.
Don’t just display duvet cover or bed ensemble —create a mood. Layer bedding with throws, pillows, and matching drapes to evoke a complete rustic retreat. Use reclaimed barnwood beds, rustic backdrops, or unique lighting that enhances the story.
Theme Your Displays
Rotate your displays and vignettes throughout the year to keep things fresh. Concentrate on season, region, or current promotions. Some examples could include:
“The Cozy Cabin Getaway” – Display in the Fall with rich and earthy colors like found in Wooded River’s Hudson or Paloma Earth ensembles.
“The Southwest Sunset” – Focus on light, airy, and colorful in the Summer with bold patterns similar to the Puesta Del Sol or Crystal Creek ensembles.
“Lodgey Laziness” – Hibernating animals have it figured out! In the Winter, build the feeling with layered bedding and decor using faux fur throws, rich plaids, and low lighting.
Highlight Custom with Swatches
Wooded River’s customization capabilities and integrated product lines are a powerful tool—so show it off. Display fabric swatches in-store and online with signage like “200+ Fabrics to Choose From” to encourage personalization.
Prove how easy it is to create a custom look by having coordinating items in stock to help customers explore their creative palette with a few simple throw or pillow change-outs.
2. Digital Content That Connects
Professional Photography
Leverage Wooded River’s image library or shoot your own lifestyle photos set in your showroom. You can also engage your loyal customers to submit their own creations. High-quality visuals build trust and show the richness of the materials.
Tell the Story
Include product descriptions that focus on craftsmanship, eco-conscious materials, and craftsmanship. With every throw, pillow, and bedspread created to order, your customers are getting products literally sewn just for them. Customers today don’t just want bedding—they want a story.
Creative video use
Create short videos showing bedding being styled, folded, or layered on a bed give customers a tactile connection. Run your hand over faux furs to show their texture. Display unique finishes like stitch-backs on leather pillows or blanket stitched edges. These are great for Instagram Reels or TikTok!
3. Marketing That Converts
Email campaigns
Email marketing is definitely still relevant! Leverage your customer database to reach out and inform them about new arrivals, regional collections, seasonal promotions, or show exclusive “Dealer’s Pick” highlights to drive engagement.
Social Media Strategy
If social media isn’t a part of your promotional and messaging calendar, it is definitely a strategy that provides results. Three strategies to consider
- Post 3x per week with style spotlights, fabric close-ups, and lifestyle shots
- Run contests and polls (e.g., “Vote for your favorite fall bedding”)
- Collaborate with interior designers or local influencers
Host or attend local events
Host “Cabin Chic” open houses or design nights to get customers hands-on with products and then offer bundle discounts or custom design consultations. Or if there are local builder shows or other tradeshows, make sure you make your presence known with curated product displays that mimic your showroom.
4. Make the Most of Your Dealer Tools
Wooded River has a robust set of materials that will help you in your rustic bedding marketing. With digital catalogs, fabric swatch libraries, lifestyle photography, and support from your Account Manager in training and consultation, Wooded River helps set you up for success.
Make sure to reach out to your Account Manager to learn more about all the tools available to elevate your professionalism and credibility.
The Dealer kiosks
Wooded River offers two different dealer kiosks to help display throws, pillows and more. With two different footprints (free standing and endcap), your Account Manager can help you determine the best for your use case.
Final Takeaway
Promoting luxury rustic bedding isn’t about selling products—it’s about selling an experience. When you combine thoughtful merchandising with compelling content and consistent marketing, you create a shopping journey that aligns perfectly with Wooded River’s handcrafted excellence.
Series Recap
Part 1: The Wooded River Advantage
Part 2: Regional Style Matters
Part 3: Crafting the Right Product Mix
Part 4: Merchandising & Marketing