09 Jul Crafting the Right Product Mix: Core, Custom, and Seasonal Strategies
Stocking your store with rustic luxury bedding isn’t just about choosing what looks good—it’s about offering a smart, balanced product mix that meets your customers’ expectations while maximizing profitability. With Wooded River’s versatile lineup, dealers can build a curated collection that drives year-round sales and keeps customers coming back.
In Part 3 of this series, we’ll break down how to structure your offering around Core, Custom, and Seasonal categories—and how to use Wooded River’s resources to streamline your buying strategy.
1. The Core Collection
So what is the “core” of your sales mix? Think of it like your muscles. Biceps might be showy and great for magazine covers, but your “core” is what helps you stay strong and limber (think yoga). In the sales world, that is the items that move quickly and easily off of your showroom floor.
It just so happens, that’s what Wooded River specializes in! No one knows your sales and customers better than you. That said, we have a few suggestions that can help you move the needle by adding to your core.
Top of bed: If you are a furniture store, featuring Wooded River bed sets and bedding on your beds not only increases your furniture sales by making it more attractive, but also increases your potential retail sales per square foot. Dress your beds and watch your sales increase.
Decor items: It is crazy how much an assortment of Wooded River throws and pillows can dress up a showroom and provide the vibe you’re customers want. Spruce up lounge chairs, coat racks, and the backs of sofas with our luxury faux furs and Signature Washable Wool products. It will get customers shopping and will turn into more secondary sales in addition to providing a fun, unique shopping experience.
Consider a kiosk: In addition to using our throws and pillows throughout your showroom, consider becoming a kiosk dealer and have a centralized location for all your Wooded River products. And good news, we have programs to help you stay stocked at better margins!
2. Win with custom orders
One of the things that sets Wooded River apart is its made-to-order customization. With hundreds of fabric options and mix-and-match capabilities, you can tailor products to local preferences or individual clients—especially for high-end shoppers, designers, or hospitality buyers.
Use Custom Bedding to:
- Close sales with picky or high-budget customers
- Serve the hospitality market with tailored solutions
- Create exclusive in-store collections that differentiate your shop
Dealer Advantage: Wooded River’s swatch libraries and samples, dealer toolbox, and dealer support make customization easy—even for small stores.
3. Seasonal Rotations: Keep things fresh
Capitalize on seasonal buying cycles with themed displays and rotating collections. Whether it’s wools in fall, faux furs in the winter, or brighter and lighter cotton blends in spring, Wooded River’s rotating lineup lets you build excitement and drive repeat visits.
Fall/Winter: Signature Wool blends and rich luxury faux furs in rich tones get people ready for the cool weather.
Spring/Summer: Lighter layers, linen-look blends, fresh patterns, and cotton blends are perfect for the warmer seasons!
Holiday Bundles: Themed gift sets or “Cabin Cozy” packages with warm bed sets. Consider our fur-topped holiday stockings for impulse buyers.
Pro Tip: Promote seasonal pieces through limited-time offers, social media campaigns, or in-store events.
The Sweet Spot = Core + Custom + Seasonal
By balancing reliable bestsellers, flexible custom solutions, and seasonal eye-catchers, your Wooded River product mix can speak to a wide audience while giving your store a signature identity.
And as always, make sure to reach out to your account manager for more tips and personalized help in choosing the right product mix for your store!
→ Stay tuned for Part 4: “Promoting the Look – Merchandising and Marketing That Converts”
Like the furniture? Make sure you check out Fireside Lodge Furniture to see the full catalog of wholesale offerings.