01 Jul Regional Style Matters: How Geography Shapes Bedding Choices
When it comes to rustic luxury bedding, one size does not fit all. Geography plays a major role in what your customers love—and what they’re willing to buy. Wooded River understands this better than anyone, offering handcrafted bedding collections that are deeply attuned to regional aesthetics.
Whether your customers dream of cabin life in the Rockies or warm desert tones of the Southwest, choosing the right designs for your area is key to maximizing sales and creating a curated store experience.
And thus we begin with Part 2 of our series on how to be a top bedding dealer.
Lodge, Southwest, or Western? Let Your Region Guide You
Mountain West & Great Lakes (e.g., Montana, Colorado, Minnesota)
Customers here often gravitate toward traditional lodge and cabin themes—think rich plaids, earthy textures, and wildlife motifs. Popular Wooded River collections include Moose, Lakeshore, and Kinsale Oxford, which reflect the cozy, woodsy look these markets adore.
Southwest & Desert States (e.g., Arizona, New Mexico, West Texas)
Bold patterns, warm colors, and native-inspired prints rule the Southwest. Collections like Puesta del Sol, Alamosa, and Crystal Creek are perfect for these regions, offering that authentic Santa Fe flair with luxurious fabrics and layers. Or if your customers are more into the Western motifs, consider a luxurious set like Milady or Gallop Claret. If you need a more casual look with Western flair, consider the toned-down washable wool Lariat.
Pacific Northwest (e.g., Oregon, Washington, Idaho)
This region favors earthy minimalism—natural fibers, neutral tones, and layered textures. The Sage Valley or Boulder collections blend rustic comfort with a cleaner, more organic look. Or look at building your own set using our Solids Program paired with our many accent pillows, throws, or bed scarves.
Southern Appalachians (e.g., Tennessee, North Carolina, Virginia)
Here, rustic luxury meets Southern charm. Look for soft, inviting tones and subtle patterns like those in Cadillac Ranch that speak to relaxed mountain living. Or if you want something more bold, our Yellowstone collection is a best seller year after year no matter your geography.
Urban or Eclectic Markets (e.g., Denver, Austin, Nashville)
Even in cities, rustic bedding has its place. These customers love Western-modern fusion—sophisticated palettes with rustic accents. You can play to a more traditional taste with rustic or Western accents, or go full-out Western in bold patterns. Pay special attention to our Moreno Midnight, Chief Joseph, and Hudson collections.
Use Location-Based Merchandising to Your Advantage
Build Regional-themed Displays: Evoke the natural landscapes of your area. Faux fur throws and pillows fit almost anywhere (especially the mountain states) and leather accent pillows can really add to Western displays. And make sure to peruse Wooded River’s Image Pillows as you’re sure to find one that is right for your region (don’t forget you can create custom ones too)!
Leverage your website: Geo-target with paid social media ads that feature regionally-inspired products to draw your customers in.
Create events and promotions that celebrate your region: Whether it is creating bundles or highlighting a specific decorating style (i.e. “Lodge Week” or “Southwestern Style”), you can play up to your geographic-inspired products.
By aligning your inventory with the preferences of your geographic audience, you’ll not only improve sell-through rates but also create a more emotionally resonant shopping experience.
→ Up next in Part 3: “Crafting the Right Product Mix – Core, Custom, and Seasonal”
Want more information about becoming a Wooded River dealer? Fill out our contact form at the bottom of our Retailer page and we’ll get in touch soon! And don’t forget to see all the great handcrafted products from our sister company: Fireside Lodge Furniture.